About Shorouk

Shorouk M. Ali, CCXP, RTP, MBA

Shorouk is a customer experience practitioner, educator, and international speaker with over a decade of hands-on experience across diverse industries (Banking, F&B, NGOs, Education) and markets (GCC & MENA Region).

She helps organisations and professionals turn CX knowledge into practical actions that drive real results, grounded in consumer behavior and cultural context.

Her work focuses on building CX capability that is relevant, applicable, and designed to last beyond the classroom.

Shorouk is a customer experience practitioner, educator, and international speaker with over a decade of hands-on experience across diverse industries (Banking, F&B, NGOs, Educarion) and markets (GCC & MENA Region).

Education:

Masters in Business Administration (MBA) – 2015 –AASTMT - Major: Marketing Management “Consumer Behavior”
Bachelor Degree in International Business and Marketing Management – 2012- AASTMT

Certification:

CCXP: Certified Customer Experience Professional by CXPA
RTP: Recognized Training Provider by CXPA
PMP: Project Management Professional
Certified Trainer from UNODC
Certified Scrum Master
Design Thinking Practitioner - BMI - 2024